Wha..

I just did a double take.  Barbie’s got some curves!

The look of Mattel’s Barbie IS CHANGING, and it’s catching up with positive body image awareness.  

Finally.  

The new line of Barbie and friends embraces what I like to call *The Beauty of Distinction*.  

Mattel calls it: The Evolution of Barbie (Feels a little Darwinian?).

T.E.O.B. “This is just the beginning. From offering products that feature more empowering and imaginative roles to partnering with best in class role models, we believe in girls and their limitless potential”. -Mattel 

Their tag Line? #YouCanBeAnything    

Awesome.  Seriously, I do think it’s awesome.

The empowering/career/imaginative roles part of the campaign? NOT GETTING ENOUGH AIR TIME.

But we’ll go ahead and talk about what everyone’s talking about.  You know- the body image part? Great.

Check out Barbie’s New Figure:

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